Work

Real People. Real Impact. Real Change.

Every project I take on is rooted in one goal: helping organizations design with, not just for, their communities. My work spans health equity, public sector innovation, behavior change, and inclusive design—each shaped by deep, ethnographic research and a commitment to equity. Whether it’s motivating teens to support their peers, helping parents navigate complex systems, or reducing stigma around addiction, I focus on surfacing meaningful insights that drive purposeful, human-centered solutions.
Dr. Gray Abarca Anthropologist and User Researcher (1)

Insight

I surface deep, contextual insights that guide design strategies with lasting impact.

Empathy

I bring cultural sensitivity and a human-centered lens to every project I take on.

Clarity

I distill complex user behavior into clear, actionable findings that drive decision-making.

Adaptability

I tailor methods to meet each project’s unique goals, users, and evolving challenges.

Let’s connect and create something awesome together!

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